MEDIA KIT

The following information is not intended to be factual but was part of a class assignment at the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.

NEWS RELEASE

I drafted a press release that informed the media about a fictional individual hired at Dunkin' Brands Group, Inc.

BIOGRAPHY

I wrote a fictional biography to be posted on the Dunkin' Brands website. The piece introduces the company's new fictional diversity and inclusion officer.

DIVERSITY ANALYSIS

I conducted research on the diversity and inclusion initiatives of Dunkin' Brands Group, Inc. and analyzed the effectiveness of its practices. The piece also includes recommendations to improve diversity and inclusion programs.

Media Kit: List

FACT SHEET

I created a fact sheet about the history of Dunkin' Brands Group, Inc. The piece was written so that reporters could get a clear picture of the organization.

BACKGROUNDER

I wrote a backgrounder to create a narrative for Dunkin' Brands Group, Inc. The intended audience for this piece is media outlets to get a clear picture of the organization.

PITCH EMAIL

After given a scenario, I drafted a pitch email to a media member, explaining the importance of covering the story. The given scenario is copied at the top.

Media Kit: List